How social media and fake news are battering traditional media in Kenya
In 2017 elections, the mudslinging migrated online and become much more nuanced and sophisticated.
In 2017 elections, the mudslinging migrated online and become much more nuanced and sophisticated.
As the news industry struggles to recapture this increasingly distant financial foothold, many within it are certain that the first step forward is to no longer take their audiences for granted. Instead, they have to be more deliberate about earning the audience’s loyalty.
The African Drum was launched in 1951. After a lacklustre three months, the owner, Jim Bailey, brought a friend out from England, Anthony Sampson, to edit the magazine. They did some informal research and were told that black readers wanted sport, jazz, celebrities and “hot dames”.