Top 20 Brands Redefining Customer Experience in Kenya 2025

In a banking landscape that can often feel impersonal, Absa Bank Kenya is daring to be different. It is choosing to be present, invested, and to treat its customers not as case files, but as collaborators.

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Top 20 Brands Redefining Customer Experience in Kenya 2025

When M-PESA first launched, who could have predicted that it would become a cornerstone of Kenya’s economy, moving nearly 59 percent of the country’s GDP? That’s over 20 billion transactions processed in 2023 alone, a mind-boggling number that dwarfs even international giants like PayPal.

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Top 20 Brands Redefining Customer Experience in Kenya 2025

2024 saw the Jubilee brand make significant strides towards achieving its strategic objectives. The Jubilee brand market share grew from 8.5% to 9.7 %, moving the Group from 3rd to 2nd place in industry rankings, according to recent data from insurance regulatory bodies across the region.

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