#16
NISSAN
With a vibrant legacy extending for more than eight decades, Nissan is a globally renowned car brand that has established itself as a prominent player in the automotive industry.
The origin of the name ‘Nissan’ can be traced back to Japan, when its founder, Yoshisuke Aikawa, assumed the role of President at a company called Nihon Sangyo in 1928. Nihon Sangyo initially focused on metalworks and automotive components, and it made its debut on the Tokyo Stock Exchange under the ticker name ‘NISSAN’ in 1933. Building upon its Japanese heritage, Nissan gradually expanded its presence internationally.
Nissan’s journey in Kenya began in the 1960s when the brand first entered the East African market. Over the years, it has garnered a loyal customer base and has expanded its operations across the country. Nissan cars are known for their durability and adaptability to Kenya’s diverse terrains, making them suitable for both urban and off-road driving.
Today, Nissan offers a wide range of automobiles, including sedans, sports utility vehicles (SUVs), pickups, and commercial vehicles. These models encompass innovative features that cater to the diverse needs and preferences of Kenyans.
For instance, the Nissan X-Trail is a versatile and capable SUV, with each upgrade taking on an even sleeker design. Its intelligent 4×4 system ensures enhanced off-road performance and stability, providing an exciting driving experience on any terrain. The X-Trail boasts Nissan’s ProPILOT technology, a cutting-edge driver assistance system that enables autonomous driving capabilities, making long journeys safer and more comfortable. With a spacious and flexible interior, the X-Trail offers ample cargo space and comfortable seating for the entire family, further enhancing its appeal to adventure-seeking customers.
Catering to the needs of Kenya’s commercial sector, Nissan presents the Navara, a robust and reliable light truck. Equipped with a powerful engine and exceptional towing capacity, the Navara effortlessly handles heavy loads and demanding terrain. It incorporates the Nissan Intelligent Mobility suite, providing advanced safety features such as Intelligent Forward Collision Warning and Intelligent Emergency Braking. With a spacious cabin and advanced connectivity options, the Navara combines durability with modern technology to meet the diverse requirements of professionals and adventure enthusiasts alike.
The Nissan Qashqai is a compact SUV whose sleek design and modern aesthetic appeals to urban customers seeking a sophisticated and agile vehicle. It incorporates Nissan’s Intelligent Mobility technologies, including Intelligent Around View Monitor and Blind Spot Warning, enhancing safety and convenience during city drives. The Qashqai’s efficient engine and responsive handling contribute to a smooth and enjoyable urban driving experience. Its spacious interior, filled with innovative storage solutions and advanced infotainment options, ensures a comfortable and connected journey for occupants.
A pioneer in electric vehicle (EV) technology, Nissan offers the LEAF, an all-electric car. It was among the first electric cars to break into the mainstream Kenyan market, and is now one of the most purchased electric cars in the country. With zero tailpipe emissions and a long-range capability, the LEAF provides a clean and eco-friendly driving experience, contributing to a greener future. Its advanced regenerative braking system maximises efficiency and range, while features like e-Pedal and ProPILOT Park enable a seamless and stress-free driving experience. The LEAF’s spacious interior, intuitive controls, intelligent connectivity options and high fuel efficiency make it an attractive choice for environmentally conscious customers looking to embrace electric mobility. In 2018, the LEAF won the ‘World Green Car Award’.
For the adrenaline junkies, the Nissan GT-R stands as the epitome of performance and engineering. Its design is a testament to advanced aerodynamics, boasting a sleek and streamlined structure that enhances stability while reducing drag. This results in unparalleled handling and improved fuel efficiency. Powering the GT-R is a twin-turbocharged V6 engine, delivering mind-blowing acceleration and an exhilarating performance that leaves no room for disappointment. The GT-R’s all-wheel drive (AWD) system takes centre stage, optimising power distribution and ensuring exceptional grip and control on any type of road surface. Moreover, the GT-R’s driver-centric cockpit offers an immersive driving experience, featuring intuitive controls and an ergonomic layout that places the driver at the heart of the action.
Nissan’s presence in Kenya reflects its philosophy of always putting the customer first, with a range of innovative car offerings tailored to meet diverse needs. By combining innovation with customer obsession, Nissan has established itself as a trusted and preferred automotive brand in Kenya, providing vehicles that deliver exceptional performance, comfort, and efficiency.
