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TETRA PAK EAST AFRICA
In the realm of food processing and packaging, Tetra Pak stands as a pioneer, epitomising an unwavering commitment to customer centricity. Collaborating closely with suppliers and consumers worldwide, Tetra Pak delivers safe, innovative, and environmentally sound products to millions. With over 25,000 global employees, it upholds responsible industry leadership and champions sustainable business practices.
Tetra Pak’s mission revolves around the pledge to safeguard food and ensure its availability worldwide. The company’s mantra, ‘protect what’s good’, encapsulates its commitment to preserving the integrity of food, safeguarding individuals, and nurturing the planet.
Tetra Pak East Africa is spearheaded by an all-Kenyan management team, with Jonathan Kinisu serving as Managing Director (MD) – a rare feat for a multinational corporation. Notably, Tetra Pak’s Nairobi hub extends its reach across 13 countries throughout Africa, seamlessly integrating comprehensive food processing, packaging and services solutions.
Boasting 65 years of operation in the region and supported by a converting factory, Tetra Pak’s robust foundation underscores its unwavering dedication to its vision. The longstanding presence of the Nairobi converting factory for over 60 years not only signifies stability but also facilitates efficient customer support, ensuring that Tetra Pak remains at the forefront of customer satisfaction and food safety initiatives.
In terms of food processing, Tetra Pak offers innovative solutions and equipment tailored for various industries, including dairy, cheese, ice cream, plant-based products, powder, beverages, and prepared foods. Through continuous innovation, Tetra Pak enhances safety and quality standards, exemplified by advancements such as eBeam non-chemical sterilisation, Aseptic Performance Leadership, and Quality Data Management Systems. In addition to improving food safety, these cutting-edge technologies also elevate the overall quality of products, instilling confidence in consumers.
When it comes to packaging, Tetra Pak offers a complete carton packaging range designed to maintain the freshness and safety of products while offering convenience, easy opening, and optimal shelf life. This packaging solution protects the integrity of the contents as well as enhances the consumer experience, ensuring that products reach consumers in pristine condition.
Furthermore, Tetra Pak’s services are geared towards helping suppliers improve their performance, optimise costs, and ensure food safety throughout the lifecycle of their operations. From consultation and training to maintenance and support services, Tetra Pak provides comprehensive assistance to its suppliers, empowering them to operate efficiently and deliver safe, high-quality food products to consumers.
It is worth noting that annually, Tetra Pak plays a pivotal role in nourishing approximately 68 million children across 58 countries through its packaging solutions utilised in school feeding programs. This impactful initiative underscores Tetra Pak’s commitment to addressing critical food safety, security, and nutritional challenges. Through these efforts, Tetra Pak remains steadfast in its commitment to serving its customers by promoting the health and well-being of communities worldwide.
In anticipation of the evolving landscape within the food and beverage industry, Tetra Pak is poised to seize the forthcoming challenges and opportunities, envisioning a future where food safety and availability are paramount. By 2030, the company aims to extend its reach to include an even broader demographic.
Recognising the shifting needs of both customers and the planet, Tetra Pak adopts a fresh perspective centred on quality, sustainability, integration, and innovation, all while upholding its unwavering commitment to food safety. With this renewed outlook, Tetra Pak aspires to be the Number 1 partner for the food and beverage industry, offering sustainable solutions, optimal outcomes, and memorable customer experiences.
To achieve this ambition, Tetra Pak focuses on four key areas: ensuring food safety and quality, spearheading the sustainability revolution, integrating and optimising customer operations, and fostering innovation for growth. Embracing an outside-in approach and adopting a holistic value chain perspective, Tetra Pak stays attuned to global consumer trends, conducts in-depth category and channel research, and utilises proprietary tools to analyse competition data. Moreover, the company provides comprehensive sustainability reports, showcasing its dedication to driving sustainability initiatives across all facets of its operations.
In supporting its customers from strategic decision-making to operational excellence, Tetra Pak accelerates sustainable transformation and enhances operational efficiency. By optimising customers’ entire production processes and introducing innovative product offerings, Tetra Pak ensures that its partners achieve excellence and remain ahead of the curve in the dynamic food industry landscape.
Through a harmonious blend of innovation, sustainability, and uncompromising quality, Tetra Pak prioritises both food preservation and the enhancement of consumer experiences. Its meticulous material selection and ergonomic packaging design exemplify a deep understanding of diverse consumer needs.
With a relentless pursuit of excellence and an entrenched ethos of customer centricity, Tetra Pak redefines industry standards, ensuring that each product is a testament to its dedication.
