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LITTLE
Little stands out as an embodiment of customer centricity in the competitive landscape of the taxi-hailing services industry. Positioned as a pan-African ‘everyday everything’ app, Little has emerged as one of Africa’s largest ride-hailing service companies, with a presence in cities across Kenya, Uganda, Tanzania, Ethiopia, Somalia, Senegal, Ghana, and India. In Kenya, the service is available in Nairobi, Mombasa, Kisumu, Nakuru, Eldoret, and Nyeri.
The Little app, available on Android, Windows, and iOS devices, revolutionises the way customers hail taxis by seamlessly integrating mobility, delivery, and payment solutions. Moreover, Little breaks new ground by offering a short code messaging feature, enabling users with traditional phones to request a taxi – a pioneering move that makes it the first in the world to provide location-based services on non-smartphones using USSD technology. This forward-thinking approach underscores Little’s unwavering commitment to accessibility and inclusivity, ensuring that every customer, regardless of their device, can effortlessly access its services.
Operating seven days a week, the customer is at the forefront of every service offering, with a focus on providing affordable and comfortable mobility solutions. With an array of car categories to choose from, ranging from Economy to Comfort Plus, customers are empowered to select the ride option that best suits their preferences and budget. Little prides itself on its unique features, including the absence of price surges and the ability to choose preferred drivers, ensuring a seamless and stress-free experience for riders. For those in a hurry, the Little Boda option provides the speed and safety of motorbike rides. Additionally, Little prioritises customer safety and comfort by offering the Ladybug option, allowing female customers to ride with women drivers.
Extending seamlessly into the corporate sphere, Little serves as a comprehensive solution for businesses’ mobility needs. Little’s corporate platform offers a diverse range of mobility services, including taxi rides, shuttles, logistics, and executive vehicles, providing companies with a one-stop-shop solution. This platform enables companies to scale their transportation requirements across the organisation, ensuring efficient and reliable mobility solutions for employees. With real-time visibility, companies can minimise risks associated with transportation budgets and maintain control over expenses. The platform also provides a 100 percent audit trail of transportation costs, offering automated and credible reporting. Moreover, companies can benefit from features such as dedicated drivers, customised billing, and round-the-clock customer support, further enhancing the overall experience. Unlike other ride-hailing services, Little’s dedicated focus on the corporate segment ensures highly professional drivers, stringent requirements for permitted vehicles, and guaranteed top-notch services.
Further, Little offers five-star delivery services, emphasising its dedication to customer satisfaction in every aspect of its operations. The brand provides on-demand delivery services for both corporate institutions and individuals, ensuring prompt and reliable service seven days a week throughout Nairobi County. Recognising the significance of each delivery to its customers, Little handles every item with the utmost care and speed, guaranteeing safe and efficient transportation. With a wide range of product categories including food, drinks, groceries, gas, and more, Little caters to the diverse needs of its valued clientele.
In its unwavering commitment to meeting the entertainment needs of its customers, Little has forged a partnership with Motion Cinemas, providing customers with the seamless convenience of hassle-free movie ticket bookings. Through the Little app, customers can effortlessly navigate every aspect of their movie experience, from arranging transportation to and from the theatre to enhancing their enjoyment as a true movie enthusiast.
It is also worth noting that Little offers unbeatable deals in the form of e-vouchers and discounts through strategic partnerships with leading food service outlets like Pizza Mtaani and Jakoni, as well as Motion Cinemas. These collaborations ensure that customers can enjoy their favourite meals and entertainment experiences in an affordable manner.
At the helm of Little stands Kamal Budhabhatti, a renowned entrepreneur in the realms of technology and innovation, serving as Founder and Chief Executive Officer (CEO). With a vision for a customer-centric approach to operations, Kamal pioneers Little’s ethos. Supported by a capable management team, he ensures that the customer remains at the forefront of every aspect of the brand’s operations. This steadfast dedication to prioritising customer needs propels Little’s pursuit of excellence in delivering unparalleled service experiences.
