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TETRA PAK EA
Tetra Pak East Africa stands as a beacon of innovation and sustainability within the food and beverage industry.
With its headquarters in Nairobi, Kenya, Tetra Pak East Africa not only serves as a vital hub for the region but also exemplifies a model of localised leadership within a global framework. This subsidiary plays a crucial role in ensuring food safety and availability across 13 African countries, seamlessly integrating comprehensive food processing, packaging, and services solutions tailored to meet the region’s unique needs.
On a global scale, Tetra Pak’s legacy spans over 70 years, during which it has established itself as a world-leading provider of food processing and packaging solutions. Operating in more than 160 countries, Tetra Pak’s global presence is a testament to its commitment to food safety, innovation, and sustainability. In 2022, the company achieved the sale of 193 billion Tetra Pak packages worldwide, demonstrating its unparalleled reach and impact on the food and beverage industry.
The company’s global organisation includes 100 sales offices, 27 market companies, and 51 production plants, supported by six research and development centres, seven customer innovation centres, and eight training centres. This extensive network enables Tetra Pak to deliver unparalleled support and expertise to its customers worldwide.
Tetra Pak East Africa is committed to driving the growth and success of the food and beverage industry. Over the past 65 years, the Nairobi-based converting factory has been the cornerstone of Tetra Pak’s operations in East Africa. This long-standing presence not only signifies stability but also facilitates efficient customer support, ensuring the company remains at the forefront of customer satisfaction and food safety initiatives. The factory’s strategic location and operational efficiency underscore Tetra Pak East Africa’s unwavering dedication to its vision of making food safe and available, everywhere.
Tetra Pak East Africa’s commitment to innovation is reflected in its diverse range of products and services. The company excels in providing packaging solutions that combine ease of use, optimal shelf life, and maximum brand exposure. Its processing equipment and solutions cater to a wide array of food and beverage segments, including dairy, cheese, ice cream, and plant-based products. This comprehensive approach enables brands to grow their businesses while maintaining superior production standards.
Spearheaded by an all-Kenyan management team, with Jonathan Kinisu at the helm as Managing Director (MD), this dynamic leadership has successfully propelled the company to remarkable heights. Since Kinisu took over the role of MD in 2019, Tetra Pak East Africa has seen robust revenue growth and significant gains in customer satisfaction, reinforcing its position as a leader in the region’s food and beverage packaging sector.
Under his guidance, the company has achieved a compound annual growth rate (CAGR) of over 15 percent in revenue and a 22 percent increase in earnings before interest and taxes (EBIT). His focus on customer satisfaction, employee well-being, and sustainability has positioned the company as a beacon of innovation and resilience in the region.
Tetra Pak East Africa is deeply committed to sustainability and community engagement. One notable initiative is the collaboration with the Packaging Producer Responsibility Organisation (PAKPRO) to recover and recycle used beverage cartons in Kenya. This project underscores Tetra Pak East Africa’s proactive stance on environmental responsibility and its alignment with Kenya’s extended producer responsibility regulations. By fostering economic opportunities for waste collectors and aggregators, Tetra Pak East Africa addresses waste management while also contributing to the local economy.
Tetra Pak East Africa’s sustainability initiatives are further exemplified by its collaboration with the Kenyan government and other partners to combat child malnutrition and improve school attendance. The development of a liquid ready-to-drink cereal-based ‘Super Porridge’ for school children in the Arid and Semi-Arid Lands (ASAL) region of Kenya highlights the company’s dedication to addressing food security and nutrition challenges.
Tetra Pak East Africa continues to set the standard for innovation and sustainability in the food and beverage industry. With a deep-rooted commitment to protecting food, people, and the planet, the company remains a trusted partner for businesses and communities alike. As it champions the future of food safety and availability, Tetra Pak East Africa’s enduring ethos resonates with its global mission: ‘We protect what’s good’.
