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CFAO MOBILITY
The Automotive sector plays a crucial role in the growth of economies across industries, providing essential services and products that support business ranging from public and personal transportation to commercial, education, and government entities. These corporations not only facilitate the movement of people and goods but also contribute to economic growth by creating jobs, fostering technological advancements, and enhancing the overall quality of life.
CFAO Mobility Kenya, a subsidiary of the Corporation for Africa & Overseas (CFAO) Group, exemplifies such an impactful corporation.
The change of name from CFAO Motors Kenya to CFAO Mobility Kenya this year marks a significant shift in its strategic direction, as well as signals a new chapter in the company’s history.
This name change represents a strategic endeavour to solidify the company’s position as a multi-brand mobility solutions provider, aligning with the global branding standards of the CFAO Mobility Group. This shift allows CFAO Mobility Kenya to streamline its operations, enhance its competitiveness, and expand its product portfolio across various customer segments. The company is now better positioned to offer new-age sustainable mobility solutions, including the sale of Hybrid Electric Vehicles Alongside Internal Combustion Engine (ICE) vehicles, with plans to introduce Electric Vehicles in the near future.
According to Arvinder Reel, Managing Director (MD), adopting the CFAO Mobility Kenya identity also signifies a renewed commitment by the company’s staff and operating partners to deliver exceptional client experiences.
CFAO Mobility Kenya stands out as a distributor and service provider for a diverse range of renowned automotive brands. These include Toyota, Volkswagen (VW), Suzuki, Mercedes-Benz passenger cars, trucks, and buses, Hino, Hyundai light trucks, Sinotruk (HOWO), Yamaha motorcycles. The automotive giant also offers pre-owned units under its Automark brand, value parts through its Winpart brand, and quick service stations under the Autofast banner.
With a robust network of 42 branches, dealers, and authorised service centres across Kenya, CFAO Mobility ensures exceptional after-sales services, reinforcing its reputation for reliability and customer satisfaction.
The firm remains dominant in the local market for passenger, light to medium commercial vehicles, trucks, and motorcycles. CFAO Mobility Kenya continues to invest heavily in capital and human resources to enhance its passenger vehicle portfolio. For instance, the company unveiled new Mercedes-Benz models E 300, E 200, and C 180, cars that embody a harmonious blend of timeless elegance and modern design.
More recently, the mobility provider launched the New Generation Land Cruiser Prado. For those seeking a driving experience that is not just about getting from one point to another but about enjoying every moment on the road, the new Mercedes-Benz range offers a unique blend of style, performance, and luxury. For off-road enthusiasts, the Land Cruiser Prado is your ultimate sidekick. CFAO Mobility has also been a leading provider of Hybrid models under the Toyota RAV 4 and Corolla Cross models. This strategic focus on diversification and innovation positions CFAO Mobility Kenya as a key player in the Kenyan automotive industry.
Last year, the automotive giant maintained a steady growth pace in the local automotive market. Data from the Kenya Motor Industry (KMI) confirmed the firm’s dominance in the general segment, excluding the Trucks – medium and large buses category – with a 59 percent share. The mobility firm’s dominance was primarily fueled by stable sales derived from its flagship Toyota brand, which contributed 53 percent. In the total market analysis, the company enjoyed a 32 percent market share, up from 28 percent registered in 2022, with total sales of 3,639 vehicles across its Toyota, Suzuki, Hino, VW, Mercedes-Benz, Hyundai, and Sinotruk portfolio of products.
Under the steadfast and visionary leadership of MD Arvinder Reel, CFAO Mobility Kenya continues to achieve remarkable success. With over 30 years of experience in the motor industry, Reel has guided the company through its transformative rebranding and strategic expansion. His leadership is characterised by a commitment to excellence, innovation and customer satisfaction.
By embracing a comprehensive approach to mobility solutions, CFAO Mobility Kenya is well-positioned to drive economic growth and accelerate all their customers ambitions across the country. The company’s dedication to innovation, customer satisfaction, and sustainable practices ensures that it will continue to be a dominant force in the Kenyan automotive industry for years to come.
