By the close of the 2025 financial year, APA Insurance had firmly cemented its position among Kenya’s top non-life insurers, frequently ranking number one by gross written premium (GWP). With approximately KES 18 billion in premiums and a market share approaching 9 percent, the company’s scale reflects strong and sustained trust from both corporate and retail clients.
Over a distinguished 50-year career, Ashok has transformed the Group - including APA Insurance (Kenya and Uganda), APA Life Assurance, Apollo Asset Management, and an associate, Reliance Insurance Tanzania - into a regional powerhouse.
Over the years, the APA Apollo Group has grown impressively, driven by a commitment to service, policyholder confidence, and sound management.
With a career spanning over 45 years, Ashok’s leadership journey has been characterised by innovative strategies, unwavering ethical principles, and a commitment to fostering diversity and inclusion.
Ashok Shah started his insurance career in the UK working with an insurance broker, specializing in Life Insurance and Home Mortgages.
APA Apollo Group has grown to be one of the largest insurance companies in Kenya, providing a wide range of financial products and services including General, Life and Health Insurance and Wealth Creation.
Catherine joined APA Life Insurance early 2017 as the first woman CEO in the APA/Apollo group. Since then, Catherine’s focus has been on growth of the company market share and growing the bottom line.
Under Ashok Shah as CEO, APA Insurance has been a Recipient of European Microfinance Award 2019 in recognition for Strengthening Resilience to Climate Change.
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