APA’s commitment to sustainability is deeply embedded in its business model, aligning with the Environmental, Social, and Governance (ESG) framework. This journey is central to APA’s vision of building a resilient, inclusive, and sustainable society.
Over a distinguished 50-year career, Ashok has transformed the Group - including APA Insurance (Kenya and Uganda), APA Life Assurance, Apollo Asset Management, and an associate, Reliance Insurance Tanzania - into a regional powerhouse.
Committed to unwavering principles of integrity and accountability, APA's dedication to impactful ESG practices paves the way for a future where its influence fosters positive change.
With a career spanning over 45 years, Ashok’s leadership journey has been characterised by innovative strategies, unwavering ethical principles, and a commitment to fostering diversity and inclusion.
APA’s success story lies in its customer-obsessed culture, which has cultivated an environment that places paramount importance on the customer.
APA is a significant employer, having directly created jobs for over 400 staff members and another 1,000 indirectly, as financial advisors.
The story of APA’s transformation journey is best described across six key areas, all leading the Group to where it is now and impacting where APA is going from here.
Ashok Shah started his insurance career in the UK working with an insurance broker, specializing in Life Insurance and Home Mortgages.
Currently, NHIF pays only a limited amount for the hospital bed and some procedures.
Under Ashok Shah as CEO, APA Insurance has been a Recipient of European Microfinance Award 2019 in recognition for Strengthening Resilience to Climate Change.
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