Under Jacquie’s guidance, NCBA’s brand visibility has significantly increased, enhancing the company’s market position. Her achievements and strategic vision have not gone unnoticed, earning her a nomination for the East Africa Marketing Trailblazer of the Year Award by the Women of Excellence Awards.
Through sensitization and promotion, BrandKE has helped drive the widespread adoption of the “Made in Kenya” brand mark in the private sector.
In 2019, EPC and Brand Kenya merged to form the Kenya Export Promotion and Branding Agency (KEPROBA), with Jas as the inaugural Chairman, where he serves to-date, continuing to promote the expansion of Kenya’s export revenue and steering the vision to transform Kenya to become a top global brand.
As the CEO of KEPBA, Dr Wilfred Marube’s vision is to see Kenya having grown its exports beyond 25 percent annually, as reflected in the 3-year strategic plan that the institution has put in place.
Wherever he goes, Jaswinder Bedi expects, in his own words, to be someone who is MAD and who makes others MAD too. And what does he mean by this? To be someone who will Make A Difference
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