By offering flexible premium payment plans and modern policy options, Britam ensures that coverage is both affordable and accessible to all income levels, helping clients navigate life’s uncertainties without compromise.
When Gitogo returned to Britam in 2022, the business was steady but not firing on all cylinders. “We had the fundamentals; a good brand, solid teams, loyal customers, but the energy needed refocusing,” he said in a recent interview. Two years later, Britam reported KSh 7.3 billion in profit for 2024, its strongest performance in years. The turnaround came from disciplined execution: tightening operations, improving returns from investments, and aligning the regional businesses around a shared strategy.
At the heart of Britam’s service offerings lies a suite of protection plans designed to safeguard individuals, families, and businesses from unforeseen risks.
Diane Korir is a true brand architect, seamlessly integrating customer experience, marketing, and communications under Britam’s EPIC2 strategy.
Britam’s sustainability initiatives are anchored in global frameworks such as the UN Global Compact (UNGC), the Nairobi Declaration on Sustainable Insurance (NDSI), the Taskforce on Nature-related Financial Disclosures (TNFD), and the UN Women’s Empowerment Principles (WEPs).
Customer Centricity, driven by Britam’s EPIC² #OneBritam strategy, is the heartbeat of Britam’s success and market leadership.
Serving as Director of Customer Experience, Brand and Marketing at Britam, a Nairobi Securities Exchange (NSE)-listed financial services firm with a footprint in seven African countries, Diane is not just about creating generic communication—she is a customer experience whisperer crafting brand narratives that resonate across diverse markets.
At the core of Britam’s customer service journey is its leadership, which prioritises a customer-centric mindset within the organisation.
Britam is committed to minimising its carbon footprint through targeted initiatives to reduce environmental impact.
With almost three decades under his belt in the financial services arena, Tom's story began at PWC.
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