One of the core principles Heineken has embedded into its Kenyan operations is the customer-first approach. From the outset, the focus has been on ensuring that Heineken products resonate with Kenyan consumers while maintaining the global standards of quality and innovation that the brand is famous for.
When M-PESA first launched, who could have predicted that it would become a cornerstone of Kenya’s economy, moving nearly 59 percent of the country’s GDP? That’s over 20 billion transactions processed in 2023 alone, a mind-boggling number that dwarfs even international giants like PayPal.
Diane Korir is a true brand architect, seamlessly integrating customer experience, marketing, and communications under Britam’s EPIC2 strategy.
At Minet, she spearheads initiatives that drive business demand and enhance customer retention. Leveraging her extensive background, Carolyne drives innovation, boosts customer engagement, and solidifies the company’s market position.
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