Read more about the article Journalism of Drum’s heyday remains cause for celebration – 70 years later
A picture taken on November 25, 2011 shows the cover of South African magazine Drum celebrating its 60 years in Johannesburg.

Journalism of Drum’s heyday remains cause for celebration – 70 years later

The African Drum was launched in 1951. After a lacklustre three months, the owner, Jim Bailey, brought a friend out from England, Anthony Sampson, to edit the magazine. They did some informal research and were told that black readers wanted sport, jazz, celebrities and “hot dames”.

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