Top 25 Most Impactful Women in Corporate Communications
Growing up in a Christian household instilled in her the belief that diligent work, especially when imbued with a sense of serving a greater purpose, yields its rewards.
Growing up in a Christian household instilled in her the belief that diligent work, especially when imbued with a sense of serving a greater purpose, yields its rewards.
Under Jacquie’s guidance, NCBA’s brand visibility has significantly increased, enhancing the company’s market position. Her achievements and strategic vision have not gone unnoticed, earning her a nomination for the East Africa Marketing Trailblazer of the Year Award by the Women of Excellence Awards.
Laura’s career in marketing began somewhat by chance. Upon completing her studies, she found herself faced with a choice: an internship opportunity at a bank or at an advertising agency.
During the last 8 years of her career, Ms Ithau dedicated her efforts to pioneering new ventures and expanding horizons.
Proper branding results in a win-win for products and customers. It goes beyond superficial aesthetics, and drives value and value creation for both parties
The 25 women awardees have been selected from an initial nomination list of 157 equally worthy candidates.
The 25 women awardees have been selected from an initial nomination list of 157 equally worthy candidates.
Saracen has now evolved from a media agency to a marketing communications group.
Recently, big businesses like Amazon, Apple, Coca-Cola, Facebook, Nike and Uber have all pledged contributions to advocacy organizations focused on racial equality and criminal justice reform. This is another example of corporate activism.
Research shows that advertising agencies and clients act opportunistically both before and after the signing of a contract.