Top 60 Most Transformative CEOs Impacting The Economy
During the last 8 years of her career, Ms Ithau dedicated her efforts to pioneering new ventures and expanding horizons.
Publisher’s Note: Top 25 Most Customer-Obsessed Brands Impacting Lives in 2023
Proper branding results in a win-win for products and customers. It goes beyond superficial aesthetics, and drives value and value creation for both parties
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Top 25 Most Influential Women in Marketing Impacting Business 2022
The 25 women awardees have been selected from an initial nomination list of 157 equally worthy candidates.
Publisher’s Note: Business Monthly EA Top 25 Most Influential Women in Marketing Impacting Business by Growing Brands 2022
The 25 women awardees have been selected from an initial nomination list of 157 equally worthy candidates.
Top 25 Most Transformative Corporate Brands Impacting Business 2022
Saracen has now evolved from a media agency to a marketing communications group.
Corporate activism is more than a marketing gimmick
Recently, big businesses like Amazon, Apple, Coca-Cola, Facebook, Nike and Uber have all pledged contributions to advocacy organizations focused on racial equality and criminal justice reform. This is another example of corporate activism.
Advertising
Advertising campaigns: What you don’t see
Research shows that advertising agencies and clients act opportunistically both before and after the signing of a contract.