Beyond transforming financial access and inclusivity, M-PESA is positioning itself as a leader in Environmental, Social, and Governance (ESG) efforts, demonstrating that its business model is not only financially sustainable but also socially responsible.
Under Ndegwa’s leadership, Safaricom has not only maintained its dominant market position in Kenya but also expanded its horizons into new territories.
Currently overseeing Brand and Marketing at Safaricom, Zizwe’s career narrative is a compelling saga of innovation, leadership, and transformative success deeply rooted in her Kenyan heritage.
Safaricom’s transformative impact across education, healthcare, agriculture, sports, government partnerships, manufacturing, and financial inclusion demonstrates its steadfast dedication to fostering inclusive growth and development in Kenya.
Originating in Kenya, M-PESA has transcended its local origins to emerge as a global financial powerhouse, reshaping financial behaviours across countries such as Kenya, Tanzania, South Africa, Afghanistan, Lesotho, the Democratic Republic of Congo (DRC), Ghana, Mozambique, Egypt, Ethiopia, and beyond.
Peter attributes his leadership style to certain figures in his life who played pivotal roles during his formative years.
M-PESA is a brand that has become synonymous with mobile money transfer services in sub-Saharan Africa.
Safaricom is making tremendous strides in the areas of healthcare, diversity inclusion, education, climate action, renewable energy and the promotion of micro, small and medium enterprises.
Launched in 2007, M-PESA started as a person-to-person mobile money transfer service and has evolved through the years.
In his career spanning over 25 years, Peter Ndegwa has demonstrated commitment to simplification of business process and on leadership and talent development has helped create a sustainable business for the future.
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