In her current role, Karen plays a pivotal role in aligning the company’s operations with the UN Sustainable Development Goals (SDGs), ensuring that every business decision considers its broader impact on society and the planet.
Environmentally, Little has actively embraced green mobility by integrating electric bikes and scooters into its fleet. These electric two-wheelers, equipped with geofencing technology, ensure they operate within specific locations, contributing to the reduction of carbon emissions.
Safaricom has made significant progress on its environmental goals, particularly around energy efficiency and climate action. The company has set an ambitious target to reach net-zero emissions by 2050, with an accelerated focus to achieve substantial reductions by 2030.
Ndegwa’s rich international exposure, coupled with his deep understanding of the transformative power of education and mentorship, made him the ideal candidate to be the first Kenyan to lead Safaricom.
A cornerstone of Esther’s career is her vast experience across the financial services landscape, covering payments, lending, savings, investments, and insurance—services essential to empowering consumers and businesses economically.
Under Ndegwa’s leadership, Safaricom has not only maintained its dominant market position in Kenya but also expanded its horizons into new territories.
At the core of Karen’s leadership philosophy are accountability, integrity, and empathy. These values guide her interactions with colleagues, clients, and communities, fostering trust and reliability.
Safaricom’s transformative impact across education, healthcare, agriculture, sports, government partnerships, manufacturing, and financial inclusion demonstrates its steadfast dedication to fostering inclusive growth and development in Kenya.
Originating in Kenya, M-PESA has transcended its local origins to emerge as a global financial powerhouse, reshaping financial behaviours across countries such as Kenya, Tanzania, South Africa, Afghanistan, Lesotho, the Democratic Republic of Congo (DRC), Ghana, Mozambique, Egypt, Ethiopia, and beyond.
Safaricom continues to solidify its stance as a pioneering force in the ESG landscape, embodying its purpose of ‘Transforming Lives’.
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