One of Ndegwa’s most noteworthy achievements has been leading Safaricom PLC’s successful expansion into Ethiopia in 2022, marking a historic step for the company as it ventured into one of Africa’s largest untapped telco markets.
From her early days as an HR Assistant at KCB to becoming the cultural architect of one of East Africa’s largest beverage companies before her very recent move to Safaricom PLC, Kamal’s career is proof that ambition, inclusivity, and an appetite for growth can transform both individuals and organisations.
Throughout her career, Nyokabi has built a reputation as a visionary People and Culture leader who delivers lasting impact by putting people at the heart of transformation. She is also an influential voice in general leadership and People circles, regularly sharing insights on organisational culture, workforce agility, and inclusive leadership at forums across Africa.
Safaricom PLC’s FY2025 performance can be attributed to strategic foresight and operational excellence of a strong C-Suite of top notch managerial and fintech executives team lead by the first Kenyan-born MD and CEO, Dr. Peter Ndegwa CBS.
To ensure the continued obsession with customer centricity, both for the consumers and the other stakeholders, Safaricom PLC is also shifting from a linear model of production and consumption to a circular economy approach, prioritising reduction, preservation, and regeneration, according to a statement released by Chairman Adil Khawaja, during the launch of the 2024 Sustainable Business Report.
In her current role, Karen plays a pivotal role in aligning the company’s operations with the UN Sustainable Development Goals (SDGs), ensuring that every business decision considers its broader impact on society and the planet.
As the Chief Financial Services Officer (CFSO) at Safaricom PLC, Esther embodies this philosophy daily, leveraging her international experience to steer one of Africa’s most innovative financial ecosystems towards greater inclusivity, accessibility, and sustainability.
Safaricom has made significant progress on its environmental goals, particularly around energy efficiency and climate action. The company has set an ambitious target to reach net-zero emissions by 2050, with an accelerated focus to achieve substantial reductions by 2030.
A cornerstone of Esther’s career is her vast experience across the financial services landscape, covering payments, lending, savings, investments, and insurance—services essential to empowering consumers and businesses economically.
Currently overseeing Brand and Marketing at Safaricom, Zizwe’s career narrative is a compelling saga of innovation, leadership, and transformative success deeply rooted in her Kenyan heritage.
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