Under the leadership of Dr. Peter Ndegwa, Safaricom has continued to deliver strong financial performance, with revenue reaching Kshs 113.8 billion in HY26, reflecting a 10.6% growth. This performance is driven by widespread adoption of its services and their relevance in day-to-day life across the country.
Safaricom PLC’s FY2025 performance can be attributed to strategic foresight and operational excellence of a strong C-Suite of top notch managerial and fintech executives team lead by the first Kenyan-born MD and CEO, Dr. Peter Ndegwa CBS.
In a powerful move to support this key group, Little recently partnered with Minet and Pioneer Insurance to offer over 200,000 drivers financial protection in the event of an accident.
When M-PESA first launched, who could have predicted that it would become a cornerstone of Kenya’s economy, moving nearly 59 percent of the country’s GDP? That’s over 20 billion transactions processed in 2023 alone, a mind-boggling number that dwarfs even international giants like PayPal.
In her current role, Karen plays a pivotal role in aligning the company’s operations with the UN Sustainable Development Goals (SDGs), ensuring that every business decision considers its broader impact on society and the planet.
Environmentally, Little has actively embraced green mobility by integrating electric bikes and scooters into its fleet. These electric two-wheelers, equipped with geofencing technology, ensure they operate within specific locations, contributing to the reduction of carbon emissions.
Safaricom has made significant progress on its environmental goals, particularly around energy efficiency and climate action. The company has set an ambitious target to reach net-zero emissions by 2050, with an accelerated focus to achieve substantial reductions by 2030.
Ndegwa’s rich international exposure, coupled with his deep understanding of the transformative power of education and mentorship, made him the ideal candidate to be the first Kenyan to lead Safaricom.
A cornerstone of Esther’s career is her vast experience across the financial services landscape, covering payments, lending, savings, investments, and insurance—services essential to empowering consumers and businesses economically.
Under Ndegwa’s leadership, Safaricom has not only maintained its dominant market position in Kenya but also expanded its horizons into new territories.
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