Read more about the article Why it matters that the coronavirus is changing – and what this means for vaccine effectiveness
covid vaccine

Why it matters that the coronavirus is changing – and what this means for vaccine effectiveness

Both the Pfizer and Moderna vaccines work by training our immune systems to recognize a specific version of the viral spike protein. The version of the spike protein used by the vaccines was designed to match that of the old virus, not that of the B.1.1.7 virus.

Continue ReadingWhy it matters that the coronavirus is changing – and what this means for vaccine effectiveness
Read more about the article Where the UK government is going wrong in its coronavirus messaging, according to a marketing expert
UK Prime minister Boris Johnson

Where the UK government is going wrong in its coronavirus messaging, according to a marketing expert

Government coronavirus advice has failed to follow this simplicity rule. The most recent advice promotes the “three simple actions we must all do to keep on protecting each other”, which are to “wash hands, cover face, make space”. So far, not too bad.

Continue ReadingWhere the UK government is going wrong in its coronavirus messaging, according to a marketing expert