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TETRA PAK
Leading with Purpose, Driven by Customers
Tetra Pak is part of the Tetra Laval Group, operating in more than 160 countries, employing more than 23,000 people directly.
Tetra Pak is committed to making food safe and avail-able, everywhere, with a promise to protect what’s good: food, people and the planet. It firmly believes that being able to access safe and nutritious food should be considered a right, not a privilege.
For example, Tetra Pak ensures that when a litre of milk is pack-aged, then transported to where it is needed most, the players in the value chain should be assured that when the packet of milk is eventually opened, even months later, the milk is safe and as tasty as it was before being packed.
To meet this type and indeed other challenges, Tetra Pak pioneered aseptic technology, which allows the packaging of a commercially sterile food product so that it can last longer, be distributed further and stored without the need for refrigeration or preservatives. This is one of the innovative technology underpinning Tetra Pak’s abilities to get food and drink that is safe to consume to the remotest parts of the world where access to safe food cannot be taken for granted.
And this kind of technology has never been more in-need. By 2030, there will be even more people in the world – all of whom will be relying on a healthy, nourishing and affordable diet to thrive. Tetra Pak’s ability to make sure food and drink can reach the people who need it, while protecting the nutritional quality and guaranteeing safety, will only be-come ever more important.
But we can’t do this at the expense of our planet. While rising to the challenge of meeting the growing demand for food, the world also urgently needs businesses to find new ways of operating that respond to the climate crisis, protecting and restoring the environment. Tetra Pak’s heritage of innovation and restless pursuit to secure access to safe, nutritious food for all is what drives this brand.
From its regional hub in Nairobi, Kenya, Tetra Pak East Africa operates across 13 countries, through an organisational structure and people driving a culture of accountability, customer-centricity and collaboration that de-livers world-class food and beverage solutions at scale.
Tetra Pak provides state-of-the-art packaging solutions tailored for a wide range of sectors, from dairy and plant-based products to beverages, powders, and prepared foods. Its forward-thinking technologies, including eBeam sterilisation, aseptic performance enhancements, and advanced quality data systems, raise the bar for food safety and production efficiency – ensuring peace of mind for customers and trust from end consumers.
Packaging at Tetra Pak goes beyond functionality. Designed to preserve fresh-ness and enhance convenience, the company’s complete range of carton packaging solutions is crafted with the consumer in mind. Easy to open, environmentally re-sponsible, and durable, these packages ensure that products arrive in top condition while reflecting evolving lifestyle needs.
Tetra Pak’s dedication doesn’t stop at products. For manufacturers and food processors, Tetra Pak extends to helping customers optimise performance and sustain-ability throughout their entire operation and value chain. From strategic consultancy and tailored training to responsive maintenance and technical services, Tetra Pak acts as a true partner, committed to every stage of its clients’ success.
Looking ahead, Tetra Pak envisions a future where access to safe, nutritious food is universal. With a clear focus on custom-er needs and global trends, the company is set to expand its reach by 2030, guided by four strategic pillars;
- Food Safety and Quality – Upholding the highest standards across every solution.
- Sustainability Leadership – Reducing environmental impact through smarter packaging and operations.
- Operational Integration – Helping customers streamline processes for greater efficiency and output.
- Innovative Growth – Co-creating the next generation of food and beverage offerings.
This strategy is supported by a rigorous, outside-in approach that leverages proprietary market tools, consumer in-sights, and sustainability analytics. From decision-making to execution, Tetra Pak partners with its clients to foster innovation and resilience in an ever-changing market.
Tetra Pak’s excellence lies in the de-tails – thoughtful material choices, ergo-nomic packaging designs, and a seamless blend of form and function. Every solution reflects a deep understanding of consumer behaviour and operational needs, while leading from the front in defining industry standards.
With customer experience at the heart of every innovation, Tetra Pak continues to redefine what it means to be a trusted partner in the food and beverage industry delivering value, ensuring quality, and shaping a sustainable future.
In today’s world, where we face the immense, interconnected challenges the business and for the food and bever-age industry, with even more people, Tetra Pak is embracing new perspectives – on quality, sustainability, integration and optimisation and on innovation – while maintaining its commitment to food safe-ty. With new perspectives, Tetra Pak will continue to deliver on its promise – to protect what’s good, while working through its core values.
“The core values within Tetra Pak re-late to our corporate culture, serve to keep our team together and give us a true competitive advantage.”
Tetra Pak is led in East Africa by Jonathan Kinisu. He has been the Managing Director, since July 1, 2019.
Jonathan is a seasoned sales and marketing professional with over 15 years’ experience in B2B and B2C sales in the petroleum industry (Shell) and more recently the global food packaging industry with Tetra Pak. He has extensive knowledge on the East African dairy and bever-ages landscape and has been responsible for executing the sales strategy in Tetra Pak across several countries across East Africa, including Kenya, Tanzania, Ugan-da, Rwanda, Burundi, Ethiopia, Madagascar and Mauritius. He has a background in sciences with a bachelor’s degree in Biochemistry with Biotechnology and a master’s degree in computational Genetics. He expresses a deep passion for dairy and beverage development across the region and believes that East Africa should be the dairy powerhouse of the world.
When not working, the former student of Friends School Kamusinga enjoys farming, playing basketball and mentoring young people across East Africa.
