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NCBA-IG
In a significant strategic move, NCBA Insurance (formerly AIG Kenya) officially rebranded on July 1, 2024, with a complete new logo launched in March 2025. This move marked another successful integration into the NCBA Group PLC family. NCBA Insurance is trading under the NCBA-IG brand identity and logo.
The rebrand signifies not only a new chapter for the company but also a renewed commitment to customer-centricity, innovation, and improved service delivery, following a successful acquisition of AIG Insurance by the NCBA Group. The result is NCBA-IG leveraging on the successful financial and market strengths of the NCBA, now a well-known and respected financial services brand in Kenya and sub-Saharan Africa. NCBA-IG inherits additional competitive edge and an expanded market outlet. Commenting on the rebrand, John Gachora, NCBA’s Group Managing Director, remarked that NCBA-IG is now more competitive and stronger, with amplified positioning in the market and will inspire growth as a trusted insurance solutions partner to deliver on the Group’s customer obsession mission focus for 2025 and beyond.
With the additional footprints and customer touch points, NCBA-IG is already amplifying its new brand by the introduction of new and innovative products, addressing customer needs through tailored insurance solutions, while elevating the actual insurance consumer experience for individuals, businesses, and organisations across Kenya and the larger East African region.
The innovative products cut across the entire insurance spectrum including life, health, and general insurance solutions, all backed by the solid financial and market strength of NCBA Group. This enables customers to enjoy enhanced financial security, with products that are deliberately designed to be unique in providing peace of mind and stability for the insured in the current very unpredictable environment.
Among the customer-centric products on offer by NCBA-IG include car insurance with unique features and benefits that include a courtesy car and personal accident cover; home insurance that incorporates personal liability protection; NCBA-Medicare that includes chronic conditions and the NCBA-Educator that enables parents and guardians to save for their children’s education, while offering guaranteed returns and flexible payment options.
In the business insurance space, innovation abounds – with a variety of products tailored to meet evolving needs. These include property insurance that safeguards business continuity, group health cover available for groups as small as three individuals, employer’s liability insurance, and fidelity guarantee cover, which indemnifies businesses against losses caused by employee fraud, theft, or dishonesty – just to name a few.
These products, alongside others that can be developed for specific customer needs, reflect NCBA -IG’s commitment to offering comprehensive and tailored insurance solutions to meet the evolving needs of individuals and businesses in the region, all developed on a customer-centric and consumer experience strategy framework.
NCBA-IG’s rebranding emphasises a more deliberate customer-oriented service approach, with the company placing a significant focus on understanding client needs, preferences, and pain points: the actual experience when consuming the insurance cover purchased. The integration of cutting-edge technology into the brand’s services has allowed it to offer seamless digital interactions, making it easier for customers to engage with NCBA-IG products and manage their insurance needs also through online platforms. This shift is particularly important as more customers in today’s world expect fast, efficient, and digital-first solutions from their service providers.
As part of NCBA, which has an established footprint across Kenya, Uganda, Tanzania, Rwanda, and Ivory Coast, NCBA-IG is strategically positioned to leverage this extensive regional network to boost the uptake of its insurance products and services. NCBA’s vast bank branch network allows the company to enhance insurance penetration across the region. This integrated approach offers customers greater peace of mind, anchored in NCBA’s reputation as a trusted and fast-growing financial services brand.
The synergy between banking and insurance will also benefit customers through highly competitive premiums and flexible premium payment plans.
At the helm of this transformation is Stella Njunge, the Managing Director (MD) of NCBA-IG. Stella’s exceptional leadership has been crucial in shaping the insurance company’s customer-centric strategy. Her visionary approach to leadership emphasises empathy, communication, and a deep understanding of customer needs. Under her guidance, NCBA-IG is already embracing a human-centric model, where the customer obsession is the only priority.
During the rebrand, Stella commented, ‘Being part of NCBA will significantly enhance our ability to deliver exceptional products and services to a wider set of customers. The strength of the NCBA brand and its deep local market history will empower the insurance subsidiary to provide relevant products and services for the customers. With the new brand identity, NCBA-IG is set to drive better understanding of insurance products, demonstrate value for the customers, and accelerate NCBA-IG’s growth within the insurance sector’, according to a recent post by TechArena on LinkedIn.
