#11
SAROVA
Since its establishment in 1974 by esteemed Kenyan visionaries John Ngata Kariuki, the Late GS Vohra, and the Late MS Vohra, Sarova Hotels & Resorts has woven an enduring legacy rooted in the heart of Kenya’s hospitality sector. Over the years, Sarova has seamlessly evolved into a beacon of luxury and impeccable service, now boasting a diverse portfolio of eight distinct properties across Kenya, totaling over 1,200 guest bedrooms.
Sarova’s narrative is one of delivering unparalleled opulence while wholeheartedly embracing a profound commitment to Environmental, Social, and Governance (ESG) practices. In shaping the guests’ experience, it also leaves an indelible mark on the communities it serves, underlining its tireless endeavours to build a sustainable future. This commitment echoes the wisdom of environmentalist Wangari Maathai, “We owe it to ourselves and to the next generation to conserve the environment so that we can bequeath our children a sustainable world that benefits all.”
At the core of Sarova’s eco-friendly initiatives lies its commitment to water conservation and purification. Water dispensers, incorporating state-of-the-art reverse osmosis purifiers, ensure that guests and staff have access to clean drinking water at an unprecedented 99.99 percent purity level. Greywater, a byproduct from kitchens and showers, is meticulously recycled and treated. This treated water finds purpose in organic gardens and lush landscapes, creating a sustainable cycle of nourishment for the environment.
Sarova’s waste management practices redefine the conventional approach. Waste cooking oil is turned into renewable energy, which reduces the pressure on landfills. Kitchen waste is transformed into organic fertilisers that enrich the soil for growing fresh produce. Notably, Sarova has bid goodbye to single-use plastics: eco-friendly straws crafted from recycled paper have replaced their plastic counterparts, and glass water bottles have become the norm, eliminating the need for disposable plastic.
Innovative energy optimisation techniques are a hallmark of Sarova’s environmental initiatives. Solar energy heats water, reducing reliance on conventional electricity sources. Natural light floods rooms, creating a warm ambiance while significantly reducing energy consumption. Motion sensor lighting, an intelligent addition to city hotels, conserves energy by automatically turning off when no activity is detected, contributing to a substantial reduction in the overall energy footprint.
Moreover, now touching on the social aspect of ESG frameworks, Sarova champions the empowerment of local communities. Through mindful employment practices, the corporation not only preserves, but also shares the indigenous knowledge and cultural wealth of local communities. At Sarova lodges, artisans find a platform to showcase their creations directly to tourists, creating a unique connection between creators and consumers. One striking example is Sarova Mara Game Camp, where it operates the Isokon Mara Cultural Village, a centre run by the local community.
Moreover, Sarova extends its impact to educational institutions like Sekenani Primary School within the Masai Mara. The school has benefited significantly from Sarova’s community initiatives, including the construction of classrooms and the provision of learning materials. Graduates from Sekenani Primary School receive specialised training at Sarova Mara Game Camp, equipping them with hospitality skills. Successful trainees are subsequently employed at Sarova properties, creating a cycle of education, empowerment, and sustainable employment within the local community.
Sarova’s investment in its staff goes beyond the ordinary, aiming for a holistic approach to training that enriches not only professional skills but also personal growth, financial literacy, and overall health and wellness. For instance, employees receive specialised training in customer service, ensuring they can cater to diverse guest needs effectively. This training includes communication skills workshops, conflict resolution sessions, and cultural sensitivity training, enabling staff to interact with guests from various backgrounds seamlessly. Moreover, Sarova provides opportunities for personal development, such as leadership workshops and time management training, empowering employees to reach their full potential. Health and wellness programs, including stress management workshops and access to fitness facilities, support the overall wellbeing of the employees.
Navigating the challenges of sustaining a family business, Sarova has admirably embraced the principles of good corporate governance. At its core, the company maintains a culture of transparency and accountability, openly sharing crucial decisions, financial records, and business strategies with its dedicated management team. The leadership team comprises a strategic mix of professionals chosen for their expertise, balancing the rich tapestry of family tradition with contemporary competence. Notably, the inclusion of independent directors on the board injects unbiased perspectives, enriching the decision-making processes. Sarova actively engages with stakeholders, valuing their insights and nurturing a strong sense of community. Upholding ethical practices and compliance is non-negotiable, reflecting a steadfast commitment to integrity and adherence to all pertinent laws and regulations. Furthermore, the company continuously evolves its governance policies, staying abreast of industry best practices and market dynamics.
At the heart of Sarova’s initiatives lies a profound truth: the Earth is not just a place; it’s a legacy worth preserving. Sarova’s tireless efforts illuminate the path toward a sustainable future, one where luxury seamlessly coexists with environmental responsibility, social progress and exemplary corporate governance.
