#18
WHITE CAP
In the shadow of Mount Kenya, where mist-kissed peaks cradle emerald valleys, lies White Cap, a beer woven from the fabric of Africa’s vibrant tapestry.
White Cap is more than just a beverage; it is a champion of progress, a silent symphony of natural purity, and a beacon of good Environment, Social and Governance (ESG) practices echoing with the rhythm of the United Nations’ Sustainable Development Goals (UN SDGs), from its brand values, to its brewing process.
From its inception as the flagship brew of Allsopps Brewery, subsequently bought in the 1950s, White Cap has consistently delivered a unique and characterful taste. Crafted with the finest equatorial barley and the purest mountain water, its golden hues whisper of quality, devoid of preservatives and added sugars. It is a beer for discerning palates, a nod to those who understand the essence of a truly good brew, and a commitment to UN SDG 3: Good Health and Well-being, offering a guilt-free indulgence.
This unwavering dedication to natural ingredients extends beyond the brewing process. White Cap’s choice of returnable glass bottles embodies its commitment to the SDGs. The sustainable packaging minimises the brand’s carbon footprint, reduces plastic pollution, and fosters responsible resource management, contributing directly to SDG 13: Climate Action and SDG 15: Life on Land. Each sip of White Cap not only refreshes one’s palate, but also champions a future where progress and environmental responsibility go hand in hand.
The brand’s variants themselves embody this mission. White Cap Lager, the connoisseur’s choice, stands as a testament to quality and sustainability. Its crisp taste, born from the icy embrace of mountain waters, embodies responsible water management, contributing to SDG 6: Clean Water and Sanitation.
Meanwhile, White Cap Crisp, launched in February 2022, answers the call for mindful indulgence with its lower alcohol content. Packaged in a sleek bottle, it is a celebration of progress and responsible consumption, aligning with SDG 12: Responsible Consumption and Production.
White Cap’s spirit of adventure spills beyond the glass and into corporate citizenship. In a partnership with Rhino Ark, motorsport, environmental conservation and the renowned White Cap Lager brand converge every June with the exhilarating Rhino Charge event. Fueled by White Cap Lager’s support and the thunder of engines, two teams, the Charging Hippos and the Bush Babes, charge on a mission to raise funds for the region’s sustainable future. This mission’s heart lies in conservation: planting trees to shield vital water catchment areas, erecting fences to safeguard wildlife, and empowering local communities through job creation. The impact is undeniable – poaching has dwindled, elephant populations rise steadily at an annual estimate of five percent, and over 290 kilometres of fence stand strong, significantly reducing human-wildlife conflict.
Furthermore, the employment of local community members has seen a notable increase, encompassing roles in both the safeguarding of the fence (with one new hire for every 4 kilometres of fence built), and as positions fence technicians. With each adrenaline-pumping race, White Cap toasts to progress, conservation, and the very spirit of adventure, proving that every sip can champion a future where humankind and nature thrive in unison. This unwavering dedication has earned White Cap recognition for upholding multiple SDGs: SDG 13 through climate-conscious tree planting and fence building, SDG 15 by protecting wildlife and their habitats, and most importantly, SDG 17 through its powerful partnership with Rhino Ark.
In 2022, White Cap partnered with Climb for Trees for not merely a race to the summit, but a collective climb towards environmental awareness and cultural change. Through this partnership, White Cap sought to sensitise Kenyans, especially at the grassroots level, about the vital role trees play in combating climate change (SDG 13) and preserving biodiversity (SDG 15). Actively engaging school children in the initiative, seeds of environmental consciousness were planted for generations to come.
Beyond the savannas, White Cap Crisp, within the White Cap portfolio, collaborates with the EABL Foundation to champion the cause of Karura Forest Conservation. This strategic partnership aims to align with SDG 15 (Life on Land) by contributing to the maintenance and preservation of the city-located forest. The EABL Foundation provides crucial monetary support to spearhead initiatives that ensure the long-term sustainability of the forest. In an effort to actively engage the community and uphold SDG 11 (Sustainable Cities and Communities), Whitecap and the EABL Foundation have joined forces with Run Beyond. Together, they organise running events within the forest’s trails, preserving its authenticity and raising funds to support ongoing conservation efforts. This collaborative approach reflects a commitment to fostering environmental sustainability, community well-being, and the broader goals outlined in the UN SDGs.
What sets White Cap apart is its unwavering commitment to ESG principles from a corporate, not just consumer, perspective. The brand understands that true progress hinges on systemic change, not just individual choices. This dedication earns White Cap a coveted spot on Business Monthly EA’s prestigious list of the Top 25 Corporations Leading in Best Practices in ESG – a testament to its unwavering commitment to a better future, brewed not just for consumers, but for the planet and its people.
When you raise a glass of White Cap, you are not just savouring a beer. You are tasting the essence of Africa, the purity of its landscapes, and the unwavering spirit of its people. You are joining a community that champions progress, adventure, and a future where nature and humankind thrive in harmony.
From the mountain peaks to the city streets, White Cap ripples outwards, its purpose etched in every drop. It is a story waiting to be uncorked, an invitation to embark on your own adventure, and a reminder that even the smallest sip can make a difference.
