#24
Google, one of the world’s largest tech giants, has revolutionised the way we search, connect, and engage with information. From its humble beginnings as a search engine in 1998 to a global leader in digital services, Google has left an indelible mark on every corner of the internet. Beyond providing cutting-edge technology solutions, Google is deeply committed to business sustainability and Environmental, Social, and Governance (ESG) principles. In Kenya, this commitment is woven into its digital transformation initiatives, propelling the country’s economy and societal growth through innovation and responsible business practices.
In 2023, Google reinforced its role as a major player in ESG by contributing a significant $900 million to Kenya’s economy. This, combined with the company’s efforts to support developers, entrepreneurs, and content creators, solidifies Google’s place as a leader in driving sustainable growth and positive social impact.
Google’s commitment to environmental sustainability has been evident in its efforts to expand digital infrastructure while keeping an eye on the environmental footprint. In 2024, the launch of the Umoja Subsea Cable, connecting Kenya to Australia via South Africa’s Google Cloud Region, is a clear example of sustainable infrastructure development. The cable not only provides faster and more affordable internet access but also aims to minimise environmental impact by streamlining connectivity across multiple regions, reducing the need for redundant infrastructure. This is in line with Google’s broader global goal of reducing carbon emissions through technological innovation.
Additionally, Google’s push for climate-conscious data centers and its exploration into energy-efficient AI technologies at its Nairobi AI Research Centre exemplifies the company’s desire to address environmental challenges. The AI centre is tasked with developing solutions that cater to Africa’s unique needs, ensuring technology and sustainability go hand in hand.
Google’s impact on society in Kenya is immense, particularly in the realms of education, entrepreneurship, and digital skills development. In 2023, an estimated 300,000 young adults in Kenya gained new digital skills through Google Search, improving their productivity by an estimated $98 million. This speaks volumes about the company’s commitment to empowering the next generation of knowledge workers and innovators. Programs like Hustle Academy, which provide training and mentorship to entrepreneurs, have enabled local businesses to grow and thrive in a competitive digital marketplace.
Google’s role in promoting social equality is evident through initiatives such as the Black Founders Fund, which offers non-dilutive funding to Black-led startups. By nurturing diversity and inclusion, Google is helping to shape a more equitable entrepreneurial landscape in Kenya. Additionally, the Google for Startups Accelerator Africa program provides crucial mentorship, funding, and resources to high-potential startups, ensuring that local innovations receive global support.
Furthermore, Google’s YouTube platform has become a vital tool for Kenyan creators to share their culture and creativity with the world. With 90 percent of Kenyan creators acknowledging that YouTube has empowered them to reach global audiences, the platform plays a central role in the creative economy. Google is not only providing tools but is fostering a space where digital content creation can flourish, uplifting both individual creators and the broader Kenyan economy.
Governance lies at the core of Google’s operational framework, ensuring that business practices are ethical, transparent, and responsible. As part of the company’s ESG initiatives, Google maintains robust governance structures that prioritise accountability and compliance with local regulations. In Kenya, this commitment is exemplified through Google’s adherence to corporate governance standards while maintaining a steadfast focus on protecting users’ data and privacy.
Moreover, Google is committed to supporting Kenya’s entrepreneurial ecosystem through its Product Development Centre in Nairobi. This centre, opened in 2022, is designed to build products tailored to the African market, demonstrating Google’s focus on local relevance and user-driven innovation. In doing so, Google ensures that its services both comply with regional governance standards as well as contribute to sustainable economic development by creating localised solutions.
At the helm of these efforts is Agnes Gathaiya, Google’s Country Director for East Africa. Her visionary leadership has played a pivotal role in aligning Google’s local operations with global sustainability goals while fostering partnerships that drive digital growth in Kenya. Gathaiya’s focus on empowering businesses and communities underscores Google’s long-term commitment to creating an inclusive and sustainable digital economy. Under her guidance, Google continues to champion initiatives that bridge the digital divide, empower underrepresented groups, and create a more connected future for Kenya.
Google’s deep-rooted commitment to ESG principles is more than a corporate mandate – it is a business imperative that drives positive impact across the globe, and Kenya is no exception. With strong leadership, innovative solutions, and a focus on sustainable practices, Google continues to position itself as a key player in Kenya’s tech-driven transformation, ensuring that the Silicon Savannah thrives well into the future.
AUTHOR: DR. HANNINGTONE GAYA
EDITOR: KAREN NDUKU
