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SASINI
In the versatile terrain of agribusiness, where success is intricately tied to meeting the diverse needs of the customer, Sasini PLC emerges as a stalwart.
Founded in 1952, Sasini has undergone a remarkable transformation from a solitary coffee farm to a dynamic agribusiness giant engaged in the cultivation, processing, marketing, and exportation of tea, coffee, avocados, and macadamia nuts. Additionally, the company adds value to related products for the local retail market.
Sasini’s reach extends globally, with major export destinations spanning Japan and South Korea in the Far East, Europe, the United States of America (USA), the Middle East, Asia, and selected African countries like Egypt. This evolution encapsulates the far-reaching effects of a customer-centric ethos at the core of its operations.
Sasini’s commitment to customers begins in the highlands west of the Rift Valley, where its tea estates in Nyamira and Kericho counties span 1,463 hectares. Beyond contributing significantly to the local green leaf supply, these estates showcase Sasini’s dedication to the art of tea cultivation. Meticulous farming practices and environmental stewardship underline Sasini’s endeavour to provide tea enthusiasts with an exceptional, responsibly sourced product. Here, the focus is not merely on producing tea but on crafting an experience that aligns with the preferences and values of the discerning tea consumer.
In the Central Highlands of Kenya, Sasini’s coffee operations sprawl across 710 hectares, producing an annual average of 1200 metric tonnes (MT) of coffee. Strategically located in Kiambu County near Nairobi, these estates represent a legacy of quality and excellence in coffee cultivation. Sasini’s commitment to the craft extends beyond the beans to crafting a rich, aromatic cup that resonates with the expectations of coffee enthusiasts. In the pursuit of perfection, Sasini does not just cultivate coffee; it curates an experience that brings joy to the cup of every coffee connoisseur.
Sasini’s venture into avocados, through its subsidiaries Sasini Avocado EPZ and Sasini Avocado, aligns seamlessly with the mission of ‘nourishing our world’. The corporation enters the realm of avocado cultivation sustainably, guaranteeing a steady supply of premium Hass Avocados. Housed in the Sameer Industrial Park, the pack house stands as a symbol of Sasini’s dedication to providing avocados of the utmost quality to global markets. Beyond catering to health-conscious customers, Sasini recognises the widespread global appreciation for avocados as a superfood, celebrated for its versatile culinary uses and rich, creamy texture.
Under the management of Sasini Fruits & Nuts EPZ Kenya, Sasini’s macadamia nut enterprise guarantees top-notch quality by sourcing mature, unprocessed nuts from well-managed farms. At the forefront of innovation, the state-of-the-art factory prioritises food safety, employing cutting-edge technology in the processing and global exportation of premium macadamia nuts.
Sasini’s commitment to excellence extends to the retail sector, where the company packs branded tea and coffee products for the discerning consumer. This strategic move in 2007 marked a transformative period, showcasing Sasini’s agility in adapting to market dynamics. The emphasis on branded products for the retail market underscores Sasini’s dedication to bringing quality, authenticity, and a touch of Kenyan heritage directly to the end customer’s home.
In the intricate dance of agribusiness, Sasini breaks from tradition by viewing suppliers not merely as vendors but as esteemed partners integral to the supply chain. This unique perspective reflects Sasini’s holistic approach to business relationships, recognising the symbiotic nature of collaboration for mutual growth and success. By considering suppliers as valued customers, Sasini ensures that the entire ecosystem remains customer-focused, where every stakeholder plays a pivotal role in delivering quality products to end consumers.
Sasini’s journey is a narrative of sustainable growth and financial responsibility. Certifications like Rainforest Alliance (RA) and ISO 22000:2019 underscore Sasini’s dedication to meeting the highest standards of quality and safety. These certifications exemplify the company’s customer-centric ethos by ensuring that consumers receive products of unparalleled quality.
Under the visionary leadership of Group Managing Director (MD) and Chief Executive Officer (CEO) Martin Ochien’g, Sasini embraces tradition while pioneering innovation, ensuring that each venture, from the farms to retail shelves, resonates with the essence of excellence and customer satisfaction. Every aspect of Sasini’s operations is an ode to the customer, crafting experiences that go beyond products, creating a symphony of satisfaction in every cup, fruit, and nut.
