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PAMELA LOPOKOIYIT
MARKETING MANAGER, CROWN PAINTS KENYA PLC
Pamela Lopokoiyit often cites her favourite quote by Peter Drucker, “The best way to predict the future is to create it.”
In the dynamic world of corporate communications, the mantra, ‘the future is ours to create’ resonates deeply. Few embody this philosophy better than Pamela, a seasoned marketer whose 16-year career has been marked by innovation, leadership, and a commitment to excellence.
A strategic thinker adept at both high-level strategy and establishing foundational elements for success, Pamela has championed award-winning campaigns that exemplify her focus on brand innovations, changing brand narratives, and leveraging new media and alternative channels for product positioning. Her insights into both offline and online marketing have created a niche for her in the industry, allowing her to resonate deeply with brands in the market.
Currently, Pamela serves as Marketing Manager at Crown Paints Kenya PLC, a role that is both challenging and rewarding. At the paint company, she leads local and regional marketing teams, overseeing corporate communication, thought leadership, online growth strategy, public relations (PR), trade marketing, branding, and overall marketing strategy.
Pamela expresses that the company is passionate about maintaining a reputation for innovation and excellence. “Crown Paints has been a ground that has trained and shaped my career and professional acumen,” she states. She also highlights the company’s supportive culture for women in leadership, particularly in the traditionally male-dominated manufacturing sector.
In her previous role at Jubilee Insurance, Pamela spearheaded brand communications, media relations, product development, strategic messaging, and the wellness component of the brand, advocating for healthy living among Kenyans for five years. Notably, she successfully led the product development team in creating new retail products guided by consumer insights. These products were designed to simplify offerings and differentiate Jubilee products from other brands in the value-for-money segment. Additionally, Pamela successfully launched an award-winning digital marketing campaign dubbed ‘Size Yako,’ targeting small and medium enterprises (SMEs) in Kenya.
Prior to Jubilee, she served in various roles in alternative channels development, business development, and marketing in the English-speaking Africa region. In each of these positions, Pamela demonstrated her ability to drive value and ensure brand communications aligned with the overall strategy.
Her dedication to excellence has not gone unnoticed. In 2022, Pamela was honoured with the African Woman Leader Award by CMO Asia and the World Women Leadership Congress, recognising her significant contributions to the field of marketing and her leadership roles.
Pamela holds a Master of Business Administration (MBA) degree in Strategic Management from Daystar University, and a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing (CIM). She has attended several leadership and digital marketing courses and completed a Corporate Governance course with the Women On Boards Network (WOBN).
Beyond her executive responsibilities, she serves as a board member on several boards, contributing her expertise to broader organisational governance and strategy.
Pamela comes from a community where few women have risen to leadership roles. Her late sister and mother were among the first women in their community to earn PhDs, paving the way for others to pursue education and leadership positions. Their courage and achievements inspire and motivate Pamela in her professional endeavours.
Additionally, she draws inspiration from Oprah Winfrey, admiring her resilience and unwavering commitment to personal growth and empowerment. Oprah’s ability to overcome adversity, innovate, and continuously evolve has been a guiding light for Pamela in her own journey toward success.
Pamela is passionate about giving back to the community. She recently launched the Bold Steps Podcast, a platform designed to inspire and equip young individuals to take proactive steps towards self-improvement, resilience, and success. “Bold Steps Podcast is my way of giving back to the community by impacting lives. I am passionate about mentorship, leadership, and growing young people,” she explains. Through this initiative, she aims to create a community of empowered youth who are confident, motivated, and prepared to excel in all areas of their lives.
Her commitment to mentorship extends to her advocacy for women in leadership. She believes in the transformative power of guiding the next generation and fostering an environment where women can thrive in leadership roles.
Outside of her professional and community commitments, Pamela enjoys a rich personal life. She loves playing the flute and swimming. She is also a doting mother of two girls, Amy and Kai.
Pamela Lopokoiyit’s journey is a testament to the power of resilience, vision, and innovation in marketing and leadership. Her transformative impact on the industry not only elevates brands but also sets a new benchmark for aspiring leaders.
As a trailblazer, Pamela continues to inspire a new generation, proving that with dedication and strategic thinking, the possibilities are limitless. Her legacy is one of breaking barriers and forging paths, embodying the essence of a true pioneer in her field.
