Currently at KWAL, Kui is tasked with leading the organization's reputation management, strategic communications, and stakeholder relations, overseeing media, public policy, and corporate social responsibility (CSR) initiatives. Kui acts as a vital link between executive leadership and external stakeholders, including government and the public, to ensure seamless operations while enhancing brand image.
Dr. Senorine Wasike, who sees herself as a Chief Marketing Strategist and Brand Builder. She is an innovation-driven strategist and commercially astute marketer with over 15 years of transformative leadership across Africa's most dynamic FMCG and technology sectors. Holding a PhD in Strategy & Innovation, she merges rigorous strategic thinking with an entrepreneurial approach to brand building, creating measurable business impact while developing the next generation of marketing leaders.
At Safaricom PLC, her tenure has been marked by some of the company’s most impactful consumer-focused initiatives. Among her proudest achievements is accelerating the growth of the mobile data category and leading the launch of the MySafaricom App, which achieved five million downloads in its first year.
I am responsible for the marketing strategy and driving market share growth for over 12 passenger vehicle, truck, bus, and motorcycle brands, spanning some of the world’s most respected names—Toyota, Mercedes-Benz, Volkswagen and Suzuki—as well as newer market entrants like BYD, as well as heavy-duty commercial brands such as Mercedes Trucks, Hino, and Sinotruk. It is a broad and complex portfolio, but one that truly mirrors the diversity of Kenya’s diverse mobility needs.
Kendi’s professional journey began over 23 years ago after graduating from the University of Nairobi, when she joined Unilever East Africa Ltd as a graduate trainee in field sales and brand management. It was here that she developed a foundational belief that continues to define her work today: that the most commercially resilient and sustainable businesses are built on strong, well-managed brands.
At Scan Group, I learned early that brands are shaped less by what they claim and more by what people consistently experience. Reputation, I observed, is cumulative. UAP Insurance was my first Insurance client, shaping the 'Better. Simple. Life.' proposition required moving away from fear-based narratives toward clarity and relevance. The objective was not to oversell insurance, but to make it understandable and human.
What excites me most, as Corporate Affairs Manager, is the democratisation effect. When you reduce friction, you expand possibility. We are witnessing first-time flyers book tickets through Little because the process feels familiar and unintimidating.
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