Faith has been my compass through it all. The deep-rooted knowledge that all things would work together for my good as long as I was focusing on His purpose for me. I held fast to this promise through uncertainty and challenges that at the time felt insurmountable. My faith reminded me that leadership is also about humility; acknowledging that while hard work is essential, some outcomes are guided by a higher power.
Further speaking to her trailblazing record, Mimi was previously featured by this magazine as one of the Top 25 most influential Women in Marketing – 2022, as well as being named as one of the Standard Newspaper’s Eve Women to watch – 2023. In 2022, an internal communications campaign she led at BAT East & Southern Africa received the Internal Communications Campaign of the Year award from the Public Relations Association of Kenya (PRSK).
Transitioning from agency Media Manager to General Manager at Adsite was one of the boldest steps and career jumps in my career. It has allowed me to pursue my passion for outdoor advertising in its purest form; bringing brands to life through visibility that moves people, influences decisions, and shapes culture. Leading an organisation that has been part of Kenya’s advertising fabric for 50 years in itself is both an honour and a privilege. My focus has been to modernize and, in some cases, re-booting the processes, elevate standards and practices, drive digital adoption, and strengthen the integrity of the entire outdoor ecosystem.
Her passion for heritage guided her to lead a landmark publication, ICDC @60 Anniversary Book, Nurturing Kenya’s Economic Growth: the untold story of ICDC preserving decades of institutional history and documenting Kenya’s development journey with honesty and depth. It became a powerful record of national economic evolution.
On matters storytelling, Alfred reckons that use of storytelling is variously cited as an effective avenue for connecting and winning the trust of audiences. It is delivered in various forms including audio-visual media, print outputs, digital channels including websites and social media platforms and, of course, good old dramatised skits.
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