Top 25 Most Transformative Corporate Brands Impacting Business 2022
The story of APA’s transformation journey is best described across six key areas, all leading the Group to where it is now and impacting where APA is going from here.
The story of APA’s transformation journey is best described across six key areas, all leading the Group to where it is now and impacting where APA is going from here.
Sarova Hotels is more than just a strong brand – it is also an exceptionally well-run business.
Mastercard has existing commercial relationships with more than a dozen Kenyan commercial banks, including KCB Bank, Equity Bank, I&M Bank and Stanbic Bank, among others.
To sustain its growth in Kenya, Visa has gone on a charm offensive and is actively educating consumers about the benefits of cashless payments.
NCBA Bank is one of the few banks in the Kenyan market that is growing – rather than reducing – the number of branches in the country and region.
Absa has successfully implemented a culture transformation journey that has enabled it to create a high-performance work environment.
Brands that scored highly in most of these criteria ranks higher up the list. As Nick Stamoulis remarks, brand rankings much like college rankings seem like they will always vary because criteria vary depending on who is doing the ranking.
With declining revenue from traditional display advertising and classified ads, news outlets are increasingly relying on native advertising.
Only certain scandals tend to have significant negative effects on corporate reputations and performance.
The fact that two years into the pandemic, the North-South disparities and unequal power structures in global health are still intact is a huge cause for concern