Top 25 Financial Services Brands Redefining Consumer Experience in 2026

Under the leadership of Dr. Peter Ndegwa, Safaricom has continued to deliver strong financial performance, with revenue reaching Kshs 113.8 billion in HY26, reflecting a 10.6% growth. This performance is driven by widespread adoption of its services and their relevance in day-to-day life across the country.

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Top 20 Brands Redefining Customer Experience in Kenya 2025

When M-PESA first launched, who could have predicted that it would become a cornerstone of Kenya’s economy, moving nearly 59 percent of the country’s GDP? That’s over 20 billion transactions processed in 2023 alone, a mind-boggling number that dwarfs even international giants like PayPal.

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Top 25 Most Customer-Centric Brands Impacting Lives in 2024

Originating in Kenya, M-PESA has transcended its local origins to emerge as a global financial powerhouse, reshaping financial behaviours across countries such as Kenya, Tanzania, South Africa, Afghanistan, Lesotho, the Democratic Republic of Congo (DRC), Ghana, Mozambique, Egypt, Ethiopia, and beyond.

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