“As a business, we are always watching, researching, and understanding how consumer dynamics are evolving,” Ms. Karuku explains. Today’s consumers want more than a drink: they want flavour, choice, and experiences whether entertaining at home, exploring new social spaces, or seeking lighter alcoholic options that reflect wellness priorities.
EABL’s sustainability strategy is anchored on three key pillars: Promoting Positive Drinking, Championing Inclusion and Diversity, and Pioneering Grain-to-Glass Sustainability.
From her initial steps in the corporate world to becoming the first female Group Managing Director (GMD) and CEO of East African Breweries PLC (EABL), Jane’s trajectory is marked by resilience, passion, and an unwavering commitment to excellence.
Jane Karuku is an exemplary business leader, who boasts a respected career defined by her remarkable management acumen, marketing expertise and unparalleled global branding experience.
In this issue, 15 of the 25 are female CEOs, not because they are men or women, but because of their differentiated impeccable and unique performances, as well as the confidence they are building in the business landscape and the trust bestowed on them by these organisations.
After the pandemic-induced slowdown in 2020, EABL bounced back to growth in fiscal year 2021.
Ms. Karuku is a dynamic business leader, with strong management experience spanning over 25 years in fast-moving consumer goods (FMCG) and non-governmental organizations,
With her at the helm, the Board has been fulfilling its mandate with utmost transparency, having adopted good corporate governance theory and embedding this in practice, working with professional audit, consulting, financial advisory and tax services firms PwC Kenya, KPMG, Deloitte Kenya and EY Kenya to support operations and providing pro-bono assurance services.
Jane Karuku is a dynamic business leader, with strong management, marketing and global branding experience spanning over 25 years.
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