When Gitogo returned to Britam in 2022, the business was steady but not firing on all cylinders. “We had the fundamentals; a good brand, solid teams, loyal customers, but the energy needed refocusing,” he said in a recent interview. Two years later, Britam reported KSh 7.3 billion in profit for 2024, its strongest performance in years. The turnaround came from disciplined execution: tightening operations, improving returns from investments, and aligning the regional businesses around a shared strategy.