“As a business, we are always watching, researching, and understanding how consumer dynamics are evolving,” Ms. Karuku explains. Today’s consumers want more than a drink: they want flavour, choice, and experiences whether entertaining at home, exploring new social spaces, or seeking lighter alcoholic options that reflect wellness priorities.
Looking ahead, Ndegwa’s vision for Jambojet is a strategic regional expansion, solidifying its status as the model airline for affordable, accessible, reliable air travel.
Her governance footprint extends beyond formal corporate appointments. She is a member of The Boardroom Africa, a pan African initiative strengthening corporate governance by increasing the representation and preparedness of women on boards across the continent.
According to Joseph Noel Ogega Onsando, “Strong leadership is not about position; it is about vision, consistency, and the courage to transform.”
Beyond the boardroom, he remains committed to community empowerment. For instance, as a field volunteer with ANPPCAN, he dedicated time to supporting women who have been formerly incarcerated, equipping them with business skills and facilitating access to micro-loans to help them rebuild their lives.
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