As Old Mutual exits real estate and weak insurance lines, the firm is placing heavy investments on digital platforms in addition to asset management in terms of new strategic orientation, in addition to consolidating operations.
The story of ICEA Lion reflects the evolution of insurance and financial services industry. The company was formed through the merger of two well-established institutions—Insurance Company of East Africa and Lion of Kenya Insurance Company—creating a diversified financial services brand with deep expertise.
As SBM Bank Kenya pivots in its pursuit of providing a Smarter Tomorrow for its customers, its focus remains clear: scaling its digital ecosystem, deepening customer relationships, and continuing to innovate with purpose.
By the close of the 2025 financial year, APA Insurance had firmly cemented its position among Kenya’s top non-life insurers, frequently ranking number one by gross written premium (GWP). With approximately KES 18 billion in premiums and a market share approaching 9 percent, the company’s scale reflects strong and sustained trust from both corporate and retail clients.
One of the fiercest battle fronts is Digital Credit. Digital lending has become one of the most contested spaces in Kenya’s financial sector. Mobile operators, fintech startups, and commercial banks all compete for a consumer base that increasingly expects credit to be instant and mobile.
Safaricom’s mobile network reaches urban centers, rural villages, and remote towns, making communication and mobile services accessible to all. Its commitment to universal connectivity ensures that people, regardless of location, can engage in commerce, education, and social communication. After all, “Connectivity is the bridge between opportunity and access.”
The market has evolved and continue to evolve at breakneck speeds. Consumers are more informed, less patient, and increasingly unwilling to subsidize inefficiency with blind brand loyalty.
With 44 branches and service centres, 135 ATMs/CDMs and more than 315,000 clients, Stanbic combines digital delivery with a physical footprint. It says it has redesigned customer journeys to reduce friction, increase transparency and improve end-to-end service reliability.
Whether customers are opening their first bank account, planning for major life events, or accessing credit for personal use, I&M’s products represent a holistic approach to consumer banking and designed with simplicity and convenience in mind.
Designed as a lifestyle-driven financial ecosystem rather than a traditional bank account, LOOP reflects the shifting expectations of modern consumers—particularly millennials and Gen Z—who demand convenience, speed, and personalization in their financial lives.
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