Dr. Senorine Wasike, who sees herself as a Chief Marketing Strategist and Brand Builder. She is an innovation-driven strategist and commercially astute marketer with over 15 years of transformative leadership across Africa's most dynamic FMCG and technology sectors. Holding a PhD in Strategy & Innovation, she merges rigorous strategic thinking with an entrepreneurial approach to brand building, creating measurable business impact while developing the next generation of marketing leaders.

At Safaricom PLC, her tenure has been marked by some of the company’s most impactful consumer-focused initiatives. Among her proudest achievements is accelerating the growth of the mobile data category and leading the launch of the MySafaricom App, which achieved five million downloads in its first year.

I am responsible for the marketing strategy and driving market share growth for over 12 passenger vehicle, truck, bus, and motorcycle brands, spanning some of the world’s most respected names—Toyota, Mercedes-Benz, Volkswagen and Suzuki—as well as newer market entrants like BYD, as well as heavy-duty commercial brands such as Mercedes Trucks, Hino, and Sinotruk. It is a broad and complex portfolio, but one that truly mirrors the diversity of Kenya’s diverse mobility needs.