The story of ICEA Lion reflects the evolution of insurance and financial services industry. The company was formed through the merger of two well-established institutions—Insurance Company of East Africa and Lion of Kenya Insurance Company—creating a diversified financial services brand with deep expertise.
As SBM Bank Kenya pivots in its pursuit of providing a Smarter Tomorrow for its customers, its focus remains clear: scaling its digital ecosystem, deepening customer relationships, and continuing to innovate with purpose.
By the close of the 2025 financial year, APA Insurance had firmly cemented its position among Kenya’s top non-life insurers, frequently ranking number one by gross written premium (GWP). With approximately KES 18 billion in premiums and a market share approaching 9 percent, the company’s scale reflects strong and sustained trust from both corporate and retail clients.
One of the fiercest battle fronts is Digital Credit. Digital lending has become one of the most contested spaces in Kenya’s financial sector. Mobile operators, fintech startups, and commercial banks all compete for a consumer base that increasingly expects credit to be instant and mobile.
Safaricom’s mobile network reaches urban centers, rural villages, and remote towns, making communication and mobile services accessible to all. Its commitment to universal connectivity ensures that people, regardless of location, can engage in commerce, education, and social communication. After all, “Connectivity is the bridge between opportunity and access.”
By offering flexible premium payment plans and modern policy options, Britam ensures that coverage is both affordable and accessible to all income levels, helping clients navigate life’s uncertainties without compromise.
Faith has been my compass through it all. The deep-rooted knowledge that all things would work together for my good as long as I was focusing on His purpose for me. I held fast to this promise through uncertainty and challenges that at the time felt insurmountable. My faith reminded me that leadership is also about humility; acknowledging that while hard work is essential, some outcomes are guided by a higher power.
Further speaking to her trailblazing record, Mimi was previously featured by this magazine as one of the Top 25 most influential Women in Marketing – 2022, as well as being named as one of the Standard Newspaper’s Eve Women to watch – 2023. In 2022, an internal communications campaign she led at BAT East & Southern Africa received the Internal Communications Campaign of the Year award from the Public Relations Association of Kenya (PRSK).
Transitioning from agency Media Manager to General Manager at Adsite was one of the boldest steps and career jumps in my career. It has allowed me to pursue my passion for outdoor advertising in its purest form; bringing brands to life through visibility that moves people, influences decisions, and shapes culture. Leading an organisation that has been part of Kenya’s advertising fabric for 50 years in itself is both an honour and a privilege. My focus has been to modernize and, in some cases, re-booting the processes, elevate standards and practices, drive digital adoption, and strengthen the integrity of the entire outdoor ecosystem.
Her passion for heritage guided her to lead a landmark publication, ICDC @60 Anniversary Book, Nurturing Kenya’s Economic Growth: the untold story of ICDC preserving decades of institutional history and documenting Kenya’s development journey with honesty and depth. It became a powerful record of national economic evolution.
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